Bad Metrics
It's one of the two times each year where people are dusting off their strategic plans, hosting their parties and strategy workshops, and making sure the KPIs and metrics on their scorecards are the ones they want to be watching in the next period.
But most people really aren't that religious about measurement systems, or tightly aligning specific actions with the needle they are most likely to move. The goal of "becoming data-driven" usually isn't accompanied by the discipline and perseverance to make it happen, even though the payoffs are huge.
And none of us are immune to bad metrics. Sometimes, a metric is just too emotionally enticing to give up.
I use one bad metric myself, and no matter how bad I know it is, I keep using it to evaluate (one dimension of) my personal value. PSA: It is never good to tie your worth as a human to a metric (any metric). Gen Z may have more luck than us Gen Xers on this one.
My bad metric, the one I can't emotionally detach from, is number...